Rhapsody’s Nigeria is a global urban restaurant chain operating in Nigeria as Rhapsody’s Nigeria with outlets in Ikeja Shopping Mall and Circle Mall, Lekki, Lagos. Rhapsody’s offers a natural ambiance that is lively yet effortless, simple yet delicious, stylish yet relaxed. Cosmopolitan, upmarket and funky.

The Problem

  • Lack of a strong digital presence.
  • Decrease in sales growth.
  • Low return on investment from digital marketing.
  • The lack of a digital marketing strategy.

Our Solution

  • We developed an initial 6 – 12 months digital marketing promotions
    plan.
  • Created monthly calendars for social media management and
    sponsored advertising promotions on Facebook, Instagram, Twitter,
    Google Search and LinkedIn.
  • Created targeted graphics and video content relevant to the food and
    drink industry to align with the overall marketing plan and calendar.
  • Embarking on photoshoots as well as the development of short video
    content for the restaurant brand periodically during the contract period.



THE RESULTS