Rhapsody’s Nigeria is a global urban restaurant chain operating in Nigeria as Rhapsody’s Nigeria with outlets in Ikeja Shopping Mall and Circle Mall, Lekki, Lagos. Rhapsody’s offers a natural ambiance that is lively yet effortless, simple yet delicious, stylish yet relaxed. Cosmopolitan, upmarket and funky.
The Problem
- Lack of a strong digital presence.
- Decrease in sales growth.
- Low return on investment from digital marketing.
- The lack of a digital marketing strategy.
Our Solution
- We developed an initial 6 – 12 months digital marketing promotions
plan. - Created monthly calendars for social media management and
sponsored advertising promotions on Facebook, Instagram, Twitter,
Google Search and LinkedIn. - Created targeted graphics and video content relevant to the food and
drink industry to align with the overall marketing plan and calendar. - Embarking on photoshoots as well as the development of short video
content for the restaurant brand periodically during the contract period.
