Search Engine Optimisation

SEARCH ENGINE OPTIMISATION (S.E.O) is the process of refining your website so that it will be indexed and ranked by search engines, as well as leveraging your links from other sites. It helps search engines understand what you do, outbid/outperform your competitors for the words you want to be found for, and align with your customer’s search queries and needs.

The keys to understanding search engine results are summed up in one word – RELEVANCE. Meaning if a page on your website has nothing to do with the keyword you want to be found for, don’t expect it to rank for it because it is irrelevant to the searcher.

The good news is, we can make your website relevant by appearing on the first page on Google’s search engine result pages which definitely would satisfy the searcher’s intent; that’s what we do – Search Engine Optimisation.

But why Google? It was estimated that over 6,586,013,574 searches are made worldwide on a daily basis and over 4,464,000,000 searches are made on Google’s search engine, which is more or less 77.43% of the market share.

According to ‘Internet live Stats’, ‘Statista’ and ‘Internet world stats’, the number of people using internet search engines is increasing year on year.

An estimate of 3,885,567,619 people worldwide access the internet, with the African population of 1,246,504,865, 388,376,491 access the internet and with Nigerian population of 192,835,936, 91,800,000 access the internet. This increases yearly by 10% driven by the rise of mobile phone users. With these rising numbers, it is vital you take advantage of search engine optimisation.

But what do you stand to gain?

• Increased engagement
• Increased click-through
• Increased conversations
• Increased visibility
• Credibility and status
• Market leadership
• Competitive advantage.